Retail

Strengthening loyalty through data-driven branding

Securing continuous customer loyalty

In the Japanese market, with its declining birthrate and aging population, it is difficult to anticipate significant expansion. Many retail companies believe that it will be important for them to reaffirm the value of their brands to consumers and determine how to improve loyalty and build long-term relationships with consumers.
In collaboration with Supership, DATUM STUDIO has been working on the theme of how to improve brand value in a data-driven manner by understanding online and offline customer behavior and perceptions.
DATUM STUDIO will contribute to continuously improving customer loyalty by understanding profitability, utilizing AI where appropriate, and providing integrated services including marketing measures.

Over 200 Data Engineers and AI Engineers A Proven Track Record Across Industries

DATUM STUDIO's team of over 200 data engineers and AI engineers brings a proven track record of applying AI to solve complex business challenges across a wide range of industries and sectors. To help clients achieve their business goals, we provide flexible, end-to-end support — from problem identification and data utilization planning to proof of concept (PoC), infrastructure development, AI model development, continuous integration (CI), continuous delivery (CD), and continuous training (CT).