Strengthening loyalty through data-driven branding
Securing continuous customer loyalty
In the Japanese market, with its declining birthrate and aging population, it is difficult to anticipate significant expansion. Many retail companies believe that it will be important for them to reaffirm the value of their brands to consumers and determine how to improve loyalty and build long-term relationships with consumers.
In collaboration with Supership, DATUM STUDIO has been working on the theme of how to improve brand value in a data-driven manner by understanding online and offline customer behavior and perceptions.
DATUM STUDIO will contribute to continuously improving customer loyalty by understanding profitability, utilizing AI where appropriate, and providing integrated services including marketing measures.