Retail

Strengthening loyalty through data-driven branding

Securing continuous customer loyalty

In the Japanese market, with its declining birthrate and aging population, it is difficult to anticipate significant expansion. Many retail companies believe that it will be important for them to reaffirm the value of their brands to consumers and determine how to improve loyalty and build long-term relationships with consumers.
In collaboration with Supership, DATUM STUDIO has been working on the theme of how to improve brand value in a data-driven manner by understanding online and offline customer behavior and perceptions.
DATUM STUDIO will contribute to continuously improving customer loyalty by understanding profitability, utilizing AI where appropriate, and providing integrated services including marketing measures.

Team comprising over 150 data scientists Proven track record across industries and sectors

DATUM STUDIO has a team of more than 150 data scientists and a proven track record of using AI in the resolution of management issues for companies in a broad range of industries and sectors. To help you achieve your business goals, we can flexibly respond to needs from problem identification to planning for optimal data utilization, proof of concept (PoC), infrastructure building, AI model construction, continuous integration (CI), continuous delivery (CD), and continuous training (CT).