Partner ｜ FICC
Achieving a purpose-driven world in which all brands and people continue to create the future
Co-creation with DATUM STUDIO enables data marketing consulting services
FICC is a brand marketing agency in constant pursuit of social and economic value with the objective of “realizing a purpose-driven world in which all brands and people continue to create the future.” We provide data-driven, reproducible marketing using frameworks such as the Perception Flow® model toward resolving the host of business-related challenges brands and companies face. Data marketing consulting services are quick to catch up with the trends of the times and provide new marketing and branding methods for the future.
Detailed proposals based on marketing data and Perception Flow®︎ models
This service is designed to help you properly manage your marketing efforts by formulating a strategy based on consumer understanding from accurate data, technology, and analytics, and conducting marketing design using our proprietary framework. The professional marketing team of DATUM STUDIO and FICC employ repeated verification of effectiveness and feedback from the viewpoint of the customer to eliminate the negative elements of marketing. We will help you escape from subjective marketing, avoid wasteful measures, and cut communications costs, resolving problems in a data-driven manner.
The Perception Flow®︎ model is a marketing management model developed by Daisuke Otobe of Coup Marketing Company. It depicts a series of purchasing behavior processes as a “natural flow of cognitive change (perception flow)” and functions as a blueprint for overall marketing activities that enables organizational collaboration. The model generally uses current conditions as the starting point and follows a path of exploration, selection, purchase, use, and then satisfaction, repurchase, and dissemination. Communication using the Perception Flow®︎ model is designed based on the data analysis capabilities of DATUM STUDIO and the knowledge of our partner, FICC Inc., accumulated in brand marketing.
Team comprising over 100 data scientists Proven track record across industries and sectors
DATUM STUDIO has a team of more than 100 data scientists and a proven track record of using AI in the resolution of management issues for companies in a broad range of industries and sectors. To help you achieve your business goals, we can flexibly respond to needs from problem identification to planning for optimal data utilization, proof of concept (PoC), infrastructure building, AI model construction, continuous integration (CI), continuous delivery (CD), and continuous training (CT).
